Scott Hanson is a Creative Director | Copywriter who believes the following:
1. Give more than you take—if you’re going to ask your audience to do something, you better make it worth their time and effort, especially on social media.
2. The best ideas come from human truths—made up stuff always feels made up so don’t make up stuff when real insights are everywhere.
3. Artichokes and Chocolate Chip Cookies are nature’s most nearly perfect foods.
4. The best ideas are profoundly simple—the best of the best are pushed to their most illogical conclusion
5. Much like a portmanteau, good creative is just a mash-up of two or more things.
6. Em dashes were cool before A.I.—note this list was not written with A.I. despite the ubiquity of said dashes.
7. Presenting is fun—walking someone else down the logic path to your idea is even more so.
8. The Interent isn’t real—BUT taking things from the Internet, making them real, and putting them back on the internet is like an infinite content glitch.
9. I went to college to become a Doctor, if you've made it this far you know how that turned out.