One of my favorite things to do is take something from the Internet, make it real, and then put it back on the internet.
The launch of Baja Blast for Super Bowl LIX gave us the perfect opportunity.
We took Seal’s “Kiss From a Lime” song that was featured in the SB spot, got it pressed on Baja Blast colored vinyl, and then sold it with 48 packs of Baja Blast on TikTok.
Did it sell out in minutes? You bet.
Do I have an extra vinyl that could be yours if you ask nicely? Perhaps.